TECH CORNER
If you’re a small-business owner, you might not have the time, resources or necessary expertise to create an effective online marketing campaign. Luckily, New York-based startup Signpost will do the work for you.
For $99 a month, Signpost will help you craft an online campaign focused around offering discounts through partners like Google Offers and Yellow Pages.
Signpost gathers information about your business and creates a campaign for you to approve that meets your needs.
Signpost will then offer discounts through Google Offers, AOL’s Patch, Yellow Pages or whichever of its 1,200 publishing partners work best for your company.
Once the campaign is set up, Signpost will manage the e-commerce aspect of your business, but you can track how your campaign is performing compared with competing businesses.
Signpost claims that it can provide access to more than 35 million local customers.
hlewis@nypost.com
Signpost, campaign, Yellow Pages, Google, effective online marketing campaign
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