The Olympics of Television-Rights Fees

Amount broadcasters paid for the rights to the 2010 and 2012 Olympics (Winter and summer games are negotiated together).

COUNTRY

NETWORK

PRICE

2010 MEDALS

U.S.

NBC

$2 B

32

Europe*

European Broadcasting
Union

$760 M

129

Japan

Japan Consortium

$362.5 M

4

Canada

CTV

$153 M

17

Italy

Sky Italia

$152 M

4

Australia

Nine

$113.5 M

3

China

CCTV

$99.5 M

10

Brazil

Record

$60 M

0

Philippines

Solar

$2 M

0

Source: International Olympic Committee
*European rights were sold jointly

Printed in The Wall Street Journal, page W7

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